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Martensen, Anne:
Mobile phones and tweens' needs, motivations and values. Segmentation based on means-end chains.
[2007]
Hansen, Flemming (Hrsg.): Rasmussen, Jeanette (Hrsg.): Martensen, Anne (Hrsg.): Tufte, Birgitte (Hrsg.):
Children - consumption, advertising and media.
[2002]
Martensen, Anne: Tufte, Birgitte:
Children - consumption, advertising and media.
[2002]
Martensen, Anne: Hansen, Flemming:
Children's knowledge and interpretation of commercial advertising - intentions, truthfulness and viewing habits.
[2002]
Author
Ekstroem, Karin M. (1)
Hansen, Flemming (3)
Martensen, Anne
Rasmussen, Jeanette (1)
Tufte, Birgitte (2)
Descriptors
advertising
(3)
child
(3)
media use
(3)
advertising competence
(2)
advertising effect
(2)
age
(2)
consumer behaviour
(2)
media effect
(2)
understanding
(2)
brand
(1)
cognitive development
(1)
computer
(1)
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research report
(2)
introduction
(1)
contribution
(3)
Collection
(1)
Publication Year
2000-2009
(4)
Language
english
(4)
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